Alonelyobeseboyeveryonecalls"Butter"isabouttomakehistory.Heisgoingtoeathimselftodeath-liveontheInternet-andeveryoneisinvitedtowatch.Whenhefirstmakestheannouncementonlinetohisclassmates,Butterexpectspity,insults,andpossiblysheerindifference.Whathegetsaremorbidcheerleadersdianshiyu.comrallyingaroundhisdeadlyplan.Yetastheirdarkencouragementgrows,itbeginstofeelalotlikepopularity.Andthatfeelsgood.ButwhathappenswhenButterreacheshissuicidedeadline?Canhelivewiththefalloutifhedoesn’tgothroughwithhisplans?